James Cummaro, President, Rc Enterprise
The rapidly and dramatically changing world of healthcare doesn’t faze James Cummaro and Stephen Rossiter. Cognizant of the fact that any disruptive innovation takes time, validation, and a strategy to drive adoption and acceptance, Cummaro and Rossiter firmly went after their belief that telemedicine is the future of healthcare, long before the community witnessed the rise of this practice in the wake of the pandemic.
With significant experience in the healthcare industry, the duo witnessed at close quarters the need for efficient patient care that spurred the demand for concierge physicians, which has further evolved into the realm of telemedicine. While telemedicine might not be a buzzword in the medical landscape, it is still an arena that holds vast potential to remodel and renovate patient care as we know it. According to the American Medical Association, almost 70 percent of physical visits to doctors can be easily replaced by prompt telemedicine services.
Precisely why Cummaro and Rossiter decided to break the shackles of the traditional and often inefficacious medical treatment procedures and bring to the table out-of-the-box healthcare solutions through virtual clinics. Their search led them to founding RCE–an organization all set to revolutionize healthcare by establishing a seamless communication pathway between patients and doctors worldwide with its robust services. Today, RCE provides concierge personalized medical care through telemedicine in a compliant, efficient, and expedited manner.
Facilitating Healthcare Access Anywhere, Anytime
RCE is solely based on the idea of connecting a patient with the doctor instantly. It was founded with the primary objective of providing people and businesses with the opportunity to have healthcare delivered to them 24/7, wherever they may be. Today, the company’s unparalleled services add new dimensions to the world of telemedicine by lowering costs, reducing absenteeism, raising productivity, and allowing organizations to control their health care expenditure.
In essence, RCE has pushed the boundaries of telemedicine beyond the walls of traditional non-emergency care for issues like cold/flu, burn or cut, acid reflux, and the likes of it. Today, RCE’s platform offers dermatology visits, psychiatric consultations, human clinical drug trial management, chronic disease analysis, and relief such as medical marijuana treatments, veterinary services, and more. Rather than being advocates of only prescribed drugs, RCE chooses to perceive telemedicine holistically and bring a positive change in patients’ lifestyles.
Bringing Healthcare at Your Fingertips
“We still utilize the traditional telemedicine models but always seek to improve them and hence, blend the same into our modern software/systems to have a resounding impact on patient care,” informs the President. This is but one of the prime reasons why RCE has marked its presence in a wide variety of industrial arenas. The company has been a firm stanchion to users from municipalities, schools, and even small, medium, and large-scale businesses. RCE even helps corporations drive down their health insurance costs and promotes easy access of patients to urgent and non-emergency care facilities through prompt telemedicine services.
But what propels RCE to strengthen telemedicine? The answer lies in its world-class proprietary software called iNET that connects the company’s numerous operating verticals and allows physicians to access patient information quickly.
We still utilize the traditional telemedicine models but always seek to improve them and hence, blend the same into our modern software/ systems to have a resounding impact on patient care
iNET acknowledges all queries of end-users and guides them throughout their treatment journey. The company’s software even empowers its existing offerings like Milestones Intervention Services/ MIS (explicitly designed for the population with special needs), medical marijuana platform, human clinical drug trial, patient management, and the like. Ready to peel few more layers in the industry domains through its telemedicine platform, RCE is prepared to launch a virtual care facility to attend to veterinarians, obesity, and nutrition, to name some.
RCE perceives medical care holistically and is driven by its mission to leverage healthcare services that are convenient, affordable, and accessible. To boost its efforts further, it has brought to limelight the RCE Foundation, a non-profit organization that seeks funding to support underprivileged families that cannot afford necessary medical tools and services. It is actively involved in educating young adults about the harmful effects of drug intake, explaining the side effects of prescription drugs, spreading awareness on type II diabetes, and much more through its rich wellness programs. The RCE MIS program caters to specially-abled patients of all age groups and offers them necessary therapy sessions. “At RCE, we are committed to transforming the healthcare experience by connecting patients to quality medical treatments close to home,” remarks Stephen Rossiter, CEO of RC Enterprise. By putting themselves in the patient’s shoes, RCE accurately attunes its services to meet patients’ demands within their residential premises.
Augmenting Telemedicine with Innovation
Notably, RCE leaves no stone unturned in transforming the concept of healthcare. “We are constantly planting seeds of innovation, sowing and reaping them with our creativity to handle challenges of any industry domain through our telemedicine model,” affirms Cummaro. RCE’s unique company culture also plays a pivotal part in fostering entrepreneurial thinking at every hierarchical level of the organization. Its proficient and dedicated task force works hard to leverage exceptional services and solutions to the telemedicine landscape. RCE welcomes fresh ideas from every entity working under it and thereby makes itself approachable to its employees. The company brings the ‘Ritz Carlton’ experience for its clients wherein patients belonging to any demography/ geography within the U.S. and suffering from any ailment can connect with RCE via the website, mobile applications, or through their 800 telephone lines and choose from the plethora of services offered.
At RCE, we are committed to transforming the healthcare experience by connecting patients to quality medical treatments close to home
Precisely, RCE’s virtual clinic setup is a one-stop-shop across the board that helps clients drive healthcare costs down but also assists them in managing their medical insurance claims. The company also embraces the power of technology and uses multiple software to add a sophisticated touch to the telemedicine paradigm. Through the website, application, or the emergency dial-number 800 telephone line, the RCE group is always present to hear patients’ concerns.
To highlight how RCE readily connects patients with doctors, Cummaro speaks of a real-life instance when a truck driver on his way to his delivery destination felt a slight discomfort in his chest. Soon, it built up into a sharp, stinging pain, prompting him to pump the brakes. Amid the panic, he remembered a flyer of My Doctor’s Live, a subsidiary of RCE. Having registered to the service, he already had the number saved in his phone. Within minutes of calling the doctor and explaining the symptoms, the EMT was sent to the spot along with an ambulance. Thanks to RCE’s prompt service line, the truck driver could be treated on time.
On the Tailwinds of Sustainable Medicine
While expressing his concerns over the turbulent 2020 months, Rossiter considers the pandemic a boon in disguise for the telemedicine world as it has skyrocketed the growth curve, almost taking it “twelve years ahead of its time.” He explains that telemedicine became the only resort for the ailing population in the wake of social distancing and strenuous lockdowns and helped cement the effectiveness of virtual care among people. In a similar leg, RCE also played an important role during the pandemic months in enabling patients to readily consult physicians through its telemedicine portals/services while maintaining safety norms. “Despite the Covid-imposed challenges, we were able to bind everything together,” says Rossiter. “We are now developing robust virtual platforms to cater to every pocket of the population medically.”
Additionally, using RCE platforms, patients can access all their telemedicine data, which can even be transferred across devices. By facilitating continuous back and forth communication between patients and doctors, RCE ensures healthcare is always in good hands. As RCE’s telemedicine services continue to grow, its benefits will inevitably reach a more significant portion of patients in need. “We aim to remain at the helm of the telemedicine industry all while focusing on safe, efficient, and cost-effective medical care for patients anywhere, anytime,” concludes Rossiter.